One word really says it all: Delicioso. Everything in our global relaunch campaign for Kahlua - from the drink itself, to the region it’s made (Veracruz, Mexico) to the woman who drinks it (Ana De La Reguera) – share a uniqueness so complex and intriguing that only one word in only one language could ever describe it…delicioso.

Before creating this campaign every person we talked to about Kahlua believed it was from Hawaii or Jamaica and that it tasted like Bailey's Irish Cream. It was obvious to us that the only way to relaunch Kahlua was to return it to its roots, reestablishing it as a coffee-rum drink born from the beautiful hills of Veracruz, Mexico. With help from the amazing actress and Veracruz native, Ana De La Regeura and director Frederik Bond, we traveled to Mexico to create the “Delicioso” campaign. There we not only discovered some of the most colorful, fascinating people and places in the world, but we discovered what happens when Kahlua, Veracruz and Ana come together. We thought it was quite delicioso.