Mr. Peanut has been around for almost 100 years, yet we’ve never heard him speak. That is, until now. Set in the naturally remarkable world of Planters, a destination unlike anywhere else, this new campaign brings the icon to life in a way we've never seen before. Thanks to a fashionable new grey wool suit, an interesting collection of friends and the voice of Robert Downey Jr., Mr. Peanut finally is able to express the personality, confidence and attitude we knew existed inside that shell all along. Working with Director Ringan Ledwidge, Director of Animation Mark Gustafson and a talented collection of stop-motion animators at Laika studios, this campaign has allowed us to re-imagined, not only Mr. Peanut, but the naturally remarkable world he lives in.

The campaign extended beyond TV into specially created web content, like the Planters digital Holiday Card, as well as print, OOH, a live Facebook page where fans could interact with Mr. Peanut daily and exclusive behind the scenes look at the campaign hosted by the naturally remarkable legume himself.