RAISING THE BAR

Being "Handmade the Hard Way" is more than just a saying, it's a way of life for George Dickel Whiskey. We wanted to demonstrate this way of life to our core audience so we created a reality series celebrating craftsmanship.

Raising the Bar premiered on Hulu as a 6-episode original series produced by reality-tv guru Thom Beers and Original Productions, creators of hit shows like Storage Wars and Deadliest Catch. 

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