We worked with the NFL on two campaigns.
First, we created a campaign for NFL's Thursday Night Football which played off the fact that on Thursday, Anything Can Happen, using real historical facts of things that have happened on Thursdays.
The NFL then used the template for their promos throughout the season.
For NFL Game Pass, we built a campaign around the simple premise that with NFL Game Pass you get more football. The product offering is geared towards NFL diehards so we got out of our own way and had some fun with it.