http://www.ericstevens.net ERIC STEVENS | ART DIRECTOR Fri, 08 Apr 2011 15:28:25 +0000 http://www.ericstevens.net en http://ericstevens.net/RESUME-1 http://ericstevens.net/following/ericstevens.net/RESUME-1 Fri, 08 Apr 2011 15:28:25 +0000 ERIC STEVENS | ART DIRECTOR 1282732 http://ericstevens.net/KEEP-A-CHILD-ALIVE http://ericstevens.net/following/ericstevens.net/KEEP-A-CHILD-ALIVE Tue, 22 Mar 2011 05:17:11 +0000 ERIC STEVENS | ART DIRECTOR 1202210 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/share_text_o.gif" "share"width="55" height="17" border="0" alt="Share" /> href="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/planters_title_o.png" On 12.1.10 Hollywood died. In honor of World AIDS Day on December 1, Hollywood's most popular Twitter users gave up their digital lives to help give real life to children suffering from HIV/AIDS in Africa and India. Celebrities like Justin Timberlake, Lady Gaga, Kim Kardashian, Alicia Keys and Usher removed themselves from all social networking platforms, including Twitter and Facebook, and pledge not to return online until their lives were "bought back"—after $1 million has been raised for the charity Keep A Child Alive. Fans were able to help the buy the stars back by donating to KCA through the Buy Life site, or by texting BUYLIFE to 90999. They were also able to sacrifice their own digital lives and join the fight against HIV/AIDS, becoming personal fundraising machines for the charity. Due to the generosity of their fans, in less than five days the celebrities lives were brought back to life. To date the “Buy Life” campaign in all has raised over 3.5 million dollars without spending a single dollar on any form of media. The campaign went international as soon as it was launched, covered in every media outlet from London to India. It also accounted for 1/3 of all HIV/AIDS media coverage worldwide on World AIDS Day, as well as was named one of Forbes Top 10 most creative advertising ideas of 2010. The campaign was also accompanied by print ads featuring the participating celebrities in coffins to represent their digital deaths. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/tv_spacer_o.gif"> http://ericstevens.net/WHEAT-THINS http://ericstevens.net/following/ericstevens.net/WHEAT-THINS Tue, 22 Mar 2011 05:17:09 +0000 ERIC STEVENS | ART DIRECTOR 1202213 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/share_text_o.gif" "share"width="55" height="17" border="0" alt="Share" /> href="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/planters_title_o.png" Wheat Thins asked us to create a launch spot for their new line of Wheat Thins Crunch Stix. They told us the crunch of these sticks was louder than anything they’ve made to date. We believed them whole-heartedly and decided to make a spot that demonstrated their loudness. We then felt it was our responsibility to inform the public how to properly crunch down on Wheat Thins Crunch Stix so we made a PSA <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/tv_spacer_o.gif"> http://ericstevens.net/KAHLUA http://ericstevens.net/following/ericstevens.net/KAHLUA Tue, 22 Mar 2011 05:17:07 +0000 ERIC STEVENS | ART DIRECTOR 1202219 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/awardsandpress_32_o.gif"> ny times <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/share_text_o.gif" "share"width="55" height="17" border="0" alt="Share" /> href="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/planters_title_o.png" One word really says it all: Delicioso. Everything in our global relaunch campaign for Kahlua - from the drink itself, to the region it’s made (Veracruz, Mexico) to the woman who drinks it (Ana De La Reguera) – share a uniqueness so complex and intriguing that only one word in only one language could ever describe it…delicioso. Before creating this campaign every person we talked to about Kahlua believed it was from Hawaii or Jamaica and that it tasted like Bailey's Irish Cream. It was obvious to us that the only way to relaunch Kahlua was to return it to its roots, reestablishing it as a coffee-rum drink born from the beautiful hills of Veracruz, Mexico. With help from the amazing actress and Veracruz native, Ana De La Regeura and director Frederik Bond, we traveled to Mexico to create the “Delicioso” campaign. There we not only discovered some of the most colorful, fascinating people and places in the world, but we discovered what happens when Kahlua, Veracruz and Ana come together. We thought it was quite delicioso. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/tv_spacer_o.gif"> http://ericstevens.net/PLANTERS http://ericstevens.net/following/ericstevens.net/PLANTERS Tue, 22 Mar 2011 05:06:07 +0000 ERIC STEVENS | ART DIRECTOR 784039 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/share_text_o.gif" "share"width="55" height="17" border="0" alt="Share" /> href="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/planters_title_o.png" Mr. Peanut has been around for almost 100 years, yet we’ve never heard him speak. That is, until now. Set in the naturally remarkable world of Planters, a destination unlike anywhere else, this new campaign brings the icon to life in a way we've never seen before. Thanks to a fashionable new grey wool suit, an interesting collection of friends and the voice of Robert Downey Jr., Mr. Peanut finally is able to express the personality, confidence and attitude we knew existed inside that shell all along. Working with Director Ringan Ledwidge, Director of Animation Mark Gustafson and a talented collection of stop-motion animators at Laika studios, this campaign has allowed us to re-imagined, not only Mr. Peanut, but the naturally remarkable world he lives in. The campaign extended beyond TV into specially created web content, like the Planters digital Holiday Card, as well as print, OOH, a live Facebook page where fans could interact with Mr. Peanut daily and exclusive behind the scenes look at the campaign hosted by the naturally remarkable legume himself. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/tv_spacer_o.gif"> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/print_spacer_o.gif"> <img src="http://payload.cargocollective.com/1/0/7680/784039/MRP_DUNK_POSTER.jpg" border="0" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/0/7680/784039/MRP_DUNK_POSTER_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/784039/nutcracker670.jpg" border="0" width="670" height="873" width_o="670" height_o="873" src_o="http://payload.cargocollective.com/1/0/7680/784039/nutcracker670_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/784039/rings2.jpg" border="0" width="670" height="879" width_o="670" height_o="879" src_o="http://payload.cargocollective.com/1/0/7680/784039/rings2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/784039/MRP_Rug_CRAZY_As_Hell.jpg" border="0" width="670" height="893" width_o="670" height_o="893" src_o="http://payload.cargocollective.com/1/0/7680/784039/MRP_Rug_CRAZY_As_Hell_o.jpg" align="left" /> http://ericstevens.net/MICHELIN http://ericstevens.net/following/ericstevens.net/MICHELIN Wed, 04 Aug 2010 16:10:19 +0000 ERIC STEVENS | ART DIRECTOR 548455 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/awardsandpress_32_o.gif"> creativity online <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/share_text_o.gif" "share"width="55" height="17" border="0" alt="Share" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/548673/michelin_o.gif"> To promote Michelin's longevity tire, we came up with a spot exemplifying exactly what it can feel like to drive on inferior tires. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/tv_spacer_o.gif"> http://ericstevens.net/FIFA-WORLD-CUP-2010 http://ericstevens.net/following/ericstevens.net/FIFA-WORLD-CUP-2010 Wed, 16 Jun 2010 01:42:41 +0000 ERIC STEVENS | ART DIRECTOR 466475 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/awardsandpress_32_o.gif">2011 andy awards (gold) vanity fair esquire usa today chowhound zagat l.a. weekly <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/share_text_o.gif" "share"width="55" height="17" border="0" alt="Share" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/worldcup2010_o.gif"> There is nothing as powerful or uniting than the world gathering to play a game of football. This year marks the first time the tournament will be held in Africa, and the campaign reflects this historic moment. From the storytelling of the TV spots, to the look and feel of the print, digital and more – the host country South Africa has influenced every element of the campaign. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/tv_spacer_o.gif"> The TV spots in the campaign tell five different stories, each rooted in the campaign tagline: ONE GAME CHANGES EVERYTHING TV | Anthem :60 TV | Power of Ten :60 TV | Robben Island :30 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/print_spacer_o.gif"> For print and out-of-home we created 33 pieces of original art - one for each country in the tournament, and one overarching World Cup execution. Each piece works as an allegory to tell the story for that country as it relates to the World Cup. There are hidden clues for real fans to discover and references to important moments in the country's history. The overall World Cup piece shows each country converging upon South Africa. To create the artwork, we collaborated with the artist collective AM I, based in Cape Town. South Africa. <img src="http://payload.cargocollective.com/1/0/7680/466475/01-Alg-Arg.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/01-Alg-Arg_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/02.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/3.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/04.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/05.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/06.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/07.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/08.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/08_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/09.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/09_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/10.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/10_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/11.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/11_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/12.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/12_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/13.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/13_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/14.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/14_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/15.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/15_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/16.jpg" border="0" width="670" height="474" width_o="670" height_o="474" src_o="http://payload.cargocollective.com/1/0/7680/466475/16_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/ooh1.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/7680/466475/ooh1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/ooh2.jpg" border="0" width="600" height="450" width_o="600" height_o="450" src_o="http://payload.cargocollective.com/1/0/7680/466475/ooh2_o.jpg" align="left" /> To launch the artwork we hosted an invitation-only charity event with ESPN at Drive In Studios in New York City. For the event we created and displayed 3’ x 4’ framed versions of the artwork. Admission to the event came with a suggested donation of $100, to which all proceeds benefited Grassroots Soccer – an organization that uses soccer as a tool for AIDS education in Africa. The evening culminated in a performance by Grammy award winning African singer Angelique Kidjo. Following the gallery event the artwork was moved to a gallery space in the Time Warner center, where they will reside until the end of June. <img src="http://payload.cargocollective.com/1/0/7680/466475/gallery1.jpg" border="0" width="670" height="450" width_o="670" height_o="450" src_o="http://payload.cargocollective.com/1/0/7680/466475/gallery1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/gallery2.jpg" border="0" width="670" height="450" width_o="670" height_o="450" src_o="http://payload.cargocollective.com/1/0/7680/466475/gallery2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/gallery3.jpg" border="0" width="670" height="450" width_o="670" height_o="450" src_o="http://payload.cargocollective.com/1/0/7680/466475/gallery3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/gallery4.jpg" border="0" width="670" height="450" width_o="670" height_o="450" src_o="http://payload.cargocollective.com/1/0/7680/466475/gallery4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/gallery7.jpg" border="0" width="670" height="450" width_o="670" height_o="450" src_o="http://payload.cargocollective.com/1/0/7680/466475/gallery7_o.jpg" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/truck_spacer_o.gif"> To literally bring the World Cup matches to fans we created the ESPN Match Trucks. Teaming up with well renown chef Roy Choi from Kogi BBQ these are one part food truck, one part mobile viewing stations where fans can watch matches on huge LCD TVs, while eating food authentic to the teams playing. The trucks will be parked in different ethnic neighborhoods in NY and LA, where local food will be served during games (i.e. Mexican food during a Mexico game, parked in LA). The locations will be posted via Twitter. <img src="http://payload.cargocollective.com/1/0/7680/466475/truck1.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/7680/466475/truck1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/truck2.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/7680/466475/truck2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/truck3.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/7680/466475/truck3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/truck4.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/7680/466475/truck4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/truck5.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/7680/466475/truck5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/truck6.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/7680/466475/truck6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/truck7.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/7680/466475/truck7_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/466475/truck10.jpg" border="0" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/0/7680/466475/truck10_o.jpg" align="left" /> http://ericstevens.net/SANTA-DOCUMENTARY http://ericstevens.net/following/ericstevens.net/SANTA-DOCUMENTARY Mon, 31 May 2010 23:57:18 +0000 ERIC STEVENS | ART DIRECTOR 105849 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/share_text_o.gif" "share"width="55" height="17" border="0" alt="Share" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/santa_doc_o.gif"> Big Red is a documentary film that examines the culture of Santa Claus, and the men behind the beards who dress up and play him. It follows the story of retirees Ray and Marlene Kraatz (my grandparents), the official Mr. and Mrs. Santa Claus of Zephyrhills, Florida, as they open their lives to the camera and share with us their unwavering commitment and everything it entails to be Santa and Mrs. Claus 365 days a year. While Santa Ray and Marlene are just two of hundreds of people we meet who devote their lives to playing Santa year-round, we see that their story, craft, community, quirks, rituals and vulnerabilities are a telling example for the Santa community at large: becoming Santa changes your life and the lives of others. http://ericstevens.net/MLB-on-ESPN http://ericstevens.net/following/ericstevens.net/MLB-on-ESPN Wed, 14 Apr 2010 01:00:39 +0000 ERIC STEVENS | ART DIRECTOR 74034 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/awardsandpress_32_o.gif"> communication arts creativity online <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/share_text_o.gif" "share"width="55" height="17" border="0" alt="Share" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/mlbonespn_o.gif"> The guys at MLB on ESPN aren’t just anchors; they’re a Special Ops team, powered by years of experience and an endless amount of baseball knowledge. Each anchor possesses a unique skill set, and that when brought together they form a group that even the A-Team couldn’t mess with. ESPN tasked us with finding a way to highlight each individual anchor’s personal attributes, while incorporating the personality of the brand into the spots. Taking specific personality traits from each anchor, we crafted four unique storylines to make the MLB on ESPN team feel like the extreme baseball badasses we know they really are. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/tv_spacer_o.gif"> http://ericstevens.net/SOCCER-POWER-INDEX http://ericstevens.net/following/ericstevens.net/SOCCER-POWER-INDEX Fri, 09 Oct 2009 17:03:22 +0000 ERIC STEVENS | ART DIRECTOR 106733 <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/share_text_o.gif" "share"width="55" height="17" border="0" alt="Share" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/107916/spi_o.gif"> The FIFA World Ranking has been the only real authority for ranking national teams. The problem is it’s flawed, few fans trust it and it only takes into account FIFA-sanctioned, head-to-head matches. And that’s only half the story. So we developed SPI (Soccer Power Index), the world’s first ranking system that that takes into account not just international head-to-head play, but the performance of the players on each team, to give fans a more accurate, real-time reflection of the best national soccer teams. To figure out how to make it work, we recruited statistician genius Nate Silver (fivethirtyeight.com, Baseball Prospectus), to bring the idea to life - and SPI was born. <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/7680/548673/ix_spacer_o.gif"> <img src="http://payload.cargocollective.com/1/0/7680/106733/a.jpg" border="0" width="670" height="462" width_o="670" height_o="462" src_o="http://payload.cargocollective.com/1/0/7680/106733/a_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/106733/b.jpg" border="0" width="670" height="462" width_o="670" height_o="462" src_o="http://payload.cargocollective.com/1/0/7680/106733/b_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/106733/c.jpg" border="0" width="670" height="462" width_o="670" height_o="462" src_o="http://payload.cargocollective.com/1/0/7680/106733/c_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/106733/d.jpg" border="0" width="670" height="462" width_o="670" height_o="462" src_o="http://payload.cargocollective.com/1/0/7680/106733/d_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/7680/106733/e.jpg" border="0" width="670" height="462" width_o="670" height_o="462" src_o="http://payload.cargocollective.com/1/0/7680/106733/e_o.jpg" align="left" />